What i do

I help luxury brands navigate the overwhelming world of TikTok, guiding them to find their voice that strikes the perfect balance between informative, entertaining, and sophisticated

WHY TIKTOK?

It offers unparalleled opportunities for organic growth, no longer possible on mature platforms like Instagram and Facebook. In 2021, Tiktok with 1 billion active users, has surpassed YouTube in total watchtime.

Moreover, Google is seeing a decline in the number of searches, as over halfof Gen-Z users prefer to search information on Tiktok rather than Google.

isn't tiktok for silly dance videos?

TikTok is currently in early development stage, it’s growth clearly points to future dominance in social media. Joining now, will give your brand a huge advantage.
‍
The Economist and Washington Post have already joined.
So did Tiffany and Cartier. But Rolex and Audemars Piguet are lagging behind.

WHY TIKTOK?

TikTok stats

With humour on the finer things in life

*as of May 2023

1,15
MM

average over 2022

Montly views

43,1K

Followers

954K

Total likes

75%

Male audience

6%

Engagement

32% USA
30% United Kingdom
26% Switzerland

Top Follower Locations

Featured collaboration

ZELOS WATCHES

In December 2022, I collaborated with Zelos Watches, a young Singapore-based watch brand creating masterfully designed, distinctive timepieces, that tell a story with their unique materials and an inimitable design language.I have created two TikTok videos presenting Zelos as a brand, its design philosophy, and its new model, premiering at the time.

Featured collaboration

Zelos Watches

In December 2022, I collaborated with Zelos Watches, a young Singapore-based watch brand creating masterfully designed, distinctive timepieces, that tell a story with their unique materials and an inimitable design language.

I have created two TikTok videos presenting Zelos as a brand, its design philosophy, and its new model, premiering at the time.